Brand Strategy
Empowering Executives and Professionals
I’m here to support you and your vision to build a personal brand that gets you noticed.
The Three Steps You Need To Know To Build Your Personal Brand
You are more than a logo. Which is why we focus on growing your personal brand and digital footprint using strong brand narratives—like Vision, Strategy, Story, and Tactics—as foundational elements.
Brand Vision
Your brand vision is about where you are now but also where you are going in the future and what you aspire to achieve.
Brand Story
A personal brand is a story that is always being told, let us tell yours and unlock the power of thought leadership in your career and life.
Brand Tactics
You will decide how to visually represent your brand because you only get to make a first impression once.
Brand Vision
I'm new on Personal Branding
Your brand vision is about where you are now but also where you are going in the future and what you aspire to achieve. Think about your ideals and where you see your brand going and the goals you have. Establishing yourself as a thought leader is for a purpose. Sharing and helping others while supporting your own goals.
For your brand, you will want to develop your purpose and strategy. This is where you get clear on your value position, what makes your brand unique, and what makes you stand out. Learn and figure how to make it about your audience not just about you.
You can break it down by:
All the work you do going forward needs to be in line with what you come up with here. Keep it as a reference to make sure you stay true to your positioning and values as you grow your brand.
Brand Story
I started my Personal Branding
A brand story is another crucial part of being strategic about your personal brand setting yourself up as a thought leader. Your story is being told all the time so it will adapt and grow with you as you grow. So do not get stuck here trying to get it perfect the first time but do not skip this step either. Your story is what will help set you apart from the other brands out there, build your community, and connect you with your audience. It requires authenticity but you also have some freedom to tell your story your way. You are the CEO of the Brand called You after all.
Why are you starting your brand? What do you have to offer? Where have you been and where are you going?
Think about brands like Apple. People love the products and they are forward-focused with innovation but you have to love how some guys in a garage playing around with technology created such an epic brand. It is not just the future but the past that makes a brand stand out.
In this step, it is time to uncover your messaging and verbal expression through:
Remember your reputation online and off is your brand. So, develop your story in an authentic way and learn to share it well. In my book, I walk you through story pillars to make this process easy.
Brand Tactics
I started my Personal Branding
Last but not least is getting to the actual tactics of building your brand. This is where you will decide how to visually represent your brand because you only get to make a first impression once. This will include the traditional things we think about when we think about a brand- the logo, color palette, style for your graphics, etc. You want your audience to not only get you but know you get them.
A great way to start is with a digital brand audit which we talked about in our last post here: How To Do A Personal Brand Audit
Then think about your:
Having these elements from the start will not only help you stay on point but it will make it so much easier to hand tasks off to a team as you expand. It will also help in building out your social media profiles, blog, and website, and with any media opportunities that come your way.
It will also help you produce content consistently which is key to growing your brand. You have to keep putting yourself out there to gain recognition and build trust. Have a plan to make it happen.
Brand Strategy Session
With my unique angle of both personal branding and corporate experience, I’m ready to help you break down the branding barriers holding you back, giving you the momentum you need.
During this down and dirty phone call, I’ll give you fast, impactful, and actionable advice to help you build an actionable plan for your business and personal brand goals. Including, getting clarity on what you want from your business and personal brand and how to share your message with the world while positioning yourself as the expert.
Brand Positioning Deep Dive
In this one-hour session, we dive right in on your brand messaging and positioning as thought partners. Together, we’ll fine tune your messaging and positioning to build your ideal brand.
During our web session, you can show me your current digital footprint, the pain points you are experiencing, and the areas where you need help or strategy. I’ll record the session, providing live feedback and actionable steps customized to your greatest branding needs. As a bonus, I also will pull from my library of resources showing you the digital marketing tools and systems I use to make my strategy work.
Hey There !
I’m Maegan Lujan, a brand strategist, business leader, and author on a mission to motivate and inspire others.
Let me help you humanize your brand, beyond your logo, with this three-part personal brand framework.
Schedule An Appointment
Don’t know where to get started, or how to integrate your personal brand with your corporate career?
Book 60 minutes with me to eliminate the roadblocks holding you back and create the right pillars and strategy to accomplish your goals. Gain clarity and take action to make your plan a success through our private strategic session.
Included is a pre-call exercise worksheet so that we can hit the ground running. You will also receive a recording of our call afterward so that you can replay it whenever you need it.