Corporate Workshops and Keynotes

Strong brands aren’t built by the marketing department alone.
Every employee in the company has a role to play.

Many companies focus all their branding efforts on marketing activities, like advertising campaigns and packaging, yet one of the most powerful brand assets your company has is already right in front of you—your people.

Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand. Employees also need to understand their role in turning brand aspirations into reality.

If you’re not inspiring your talent to be brand ambassadors, you’re missing out.

When a customer interacts with one of your employees, either on the front line or through the work produced behind-the-scenes, everything your marketing department has done will be put to the test. To build a strong corporate brand, you need brand ambassadors—employees who are thoroughly engaged, connected, and committed.

Introducing Corporate Branding Workshops

Ideal for executives, employers, and marketing teams

Executive
Brand Narrative

Brand
Ambassadorship

Corporate Brand Alignment

Customizable training and brand development programs designed to refresh the professional image of your employee base while teaching them how to be seen as thought leaders while positively promoting your brand to the world.

People don’t buy from companies; they buy from people and brands they believe in.

The balancing act between company culture and the online footprints of your employees can create tension and confusion. To build a cohesive, strong brand, you must create your own brand ambassadors using your biggest asset—your employees. Especially today, where online is where your customers will first interact with your brand.

Shouldn’t your employees know exactly how to confidently promote your company there?

Executive Brand Narrative

According to Cornell University, employees who can be their “authentic best selves” at work are more productive. They’re also more likely to stick around.

Taking an interest in the personal brands of your employees shows them you, their employer, cares about them as well as their growth and potential outside of work.

This solution-driven training will help your employees pinpoint their own personal brand and teach them how they can strategically market your market through their individual social influence.

Key takeaways:

Brand Ambassadorship

Companies with highly engaged employees have 3.9 times the earnings per share compared to those in the same industry whose employees are less engaged with their company’s brand.

How can you harness your employees’ passion? By turning them into brand ambassadors.

Studies have shown that the more excited your employees are about your brand, the more engaged they will be. Use that to your advantage by teaching your employees how to strategically market your company through their social influence and how to promote your brand online in a way that embraces and grows your culture.

Key takeaways:

Corporate Brand Alignment

Look at any successful brand over the last decade and somewhere along the line you’ll find that its ability to engage employees and earn their commitment plays a crucial role in its success.

This is the essence of internal brand alignment, which is rapidly becoming increasingly important in the recruitment and retention of employees at all levels.

Employees who are aligned with a company’s brand are actively engaged on two important and complementary levels: They have an intellectual understanding of what the brand stands for and what it means in their daily work and interactions. Plus, they are emotionally committed to the brand’s success.

In this interactive session, I’ll lead your employees through team-based training which will enable your biggest brand advocates to leverage both your brand and their personal one for your company’s success.

Key takeaways:

The Process

1:1 MEETINGS

GROUP TRAINING

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