It was the end of 2019 when I sat down with my mentor the CEO of Toshiba, Scott Maccabe to discuss my personal development plan. He thought I needed to …
Why Vision Before Strategy And Why They Both Matter?
A brand’s strength is built upon its determination to promote its own distinctive values and mission. Jean-Noel Kapferer I recently shared with you the three steps to my brand strategy …
The Three Steps You Need To Know To Build Your Personal Brand
The journey to building my personal brand took A Million Little Clicks, no joke. It took a lot of research and learning how to take all my knowledge about marketing …
Ultimate Guide On Personal Branding
Have you ever typed your name or brand into Google to see what comes up? What did the internet have to say about you? Was it shocking or intriguing? Or …
How To Do A Personal Brand Audit
Does your brand need an audit? Things change over time. If you feel that your personal brand has never quite been what you want it to be or if you …
Why Build A Personal Brand?
You hear a lot about personal branding these days, but why is it so important? Why go through the effort of strategically building out your brand? A personal brand establishes …
A Brand and A Personal Brand – What’s The Difference?
Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
Why Find Your People First And Then Your Brand
Maybe you don’t want to be an Internet celebrity. Or one of those “influencers” that fake it online buying followers and renting cars and clothes to look successful. You’re working …
Personal Brand Romance: How To Make People Fall In Love
What’s your why? Your brand purpose is connected to that. You may be thinking so I can keep the lights on and buy some groceries. But your brand purpose is …
The 3 Keys Needed for a Strong Product Marketing Foundation
You research, you know what is needed and what your target audience wants. You put time, energy, and effort into creating a great product. You launch it out into the …