Your values are a big part of what makes you who you are as a person. If you are living authentically they help guide you, what you care about, and …
7 Steps To Help You Get Clear On Your Brand Vision
Where do you see your brand in the future? That’s brand vision. A vision statement is an overview of what you want your brand to do and be in the …
Brand Vision: Waste of Time or Path to Success?
I know, I get it. When there are so many marketing, admin, and sales things to do why would you want to stop and take the time to create a …
Your Personal Mission Statement: Letting Go And Reworking The Plan
Mission statements can be short like TED’s, “Spread ideas.” And ClickUp’s, “One app to replace them all.” Or a bit longer and more future-focused like Tesla’s, “To accelerate the world’s transition …
Brand Mission: What Is It And Why It’s The Heartbeat Of Your Business
What comes to mind when you hear someone say, we’re on a mission? Determination. A path. Strategy. Grit. Purpose. Vision. These are just a few words that come to my …
How To Create Content That Positions You As A Thought Leader
If you’ve heard it once, you’ve heard it a million times: Consistency is key. Consistency also is one of the biggest keys to growing your reputation as a thought leader. …
Brand Purpose: Finding Your Why
pur·pose /ˈpərpəs/ noun the reason you exist beyond making money. “A strong purpose will keep people coming back to work day after day.” Do you know your brand purpose? The …
How To Fix What’s Holding You Back From Posting
I always want to know what you’re thinking. I also want to know what’s holding you back from creating the brand and business you want. Thinking about this recently, I …
A Brand and A Personal Brand – What’s The Difference?
Brand /brand/ – a type of product manufactured by a particular company under a particular name according to Google. And it’s an ok definition, but the truth is a brand runs …
Brand Tactics: Essentials for long-term success
If you are starting to map out your personal brand strategy here are four tactics that need to be uncovered before you begin: foundation setting, target audience, content strategy, and …